7-Step Check List for Black Friday

We’re only few days away from Black Friday and Cyber Monday (BFCM), and retailers are getting in gear for the major international retail event of the year. Many businesses are already launching their online deals in anticipation of yet another record year for revenue. Read about our seven steps to an effective search strategy over this crucial time

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Nov 21, 2018
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We’re only few days away from Black Friday and Cyber Monday (BFCM), and retailers are getting in gear for the major international retail event of the year. Many businesses are already launching their online deals in anticipation of yet another record year for revenue. Read about our seven steps to an effective search strategy over this crucial time.

Read the full article here:

https://www.icrossing.com/uk/ideas/7-step-ppc-checklist-black-friday-cyber-monday

Go to the profile of iCrossing

iCrossing

A marketing agency for the modern world. And by modern world, we mean a C2B world. As we all know, the consumer is in control. And as consumers lead, brands must follow. Today, success means planning around people, not products. iCrossing helps brands unleash their potential in this C2B world. We create brand stories and user experiences that deliver superior business results. We offer a service bundle ideally suited for the modern marketer—an innovative blend of performance marketing, insights-driven strategy, impactful creative, and powerful technology. Our origin in performance media means we love data and we understand user intent. Data and search behaviour drive almost everything we do—whether it’s searching for a breakthrough insight, making quantum leaps in our technology, or creating content that forges a deeper connection with your brand. iCrossing’s ownership also sets us apart—and delivers significant benefits to our client partners. We are owned by Hearst, the world’s largest independent media, entertainment and content company. As we create marketing solutions for our clients, we use Hearst’s quality content, rich data, powerful platforms, and deep category expertise.

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