LESS PAIN ON THE TRAIN: HOW DIGITAL TECHNOLOGY CAN IMPROVE THE CUSTOMER EXPERIENCE FOR UK RAIL PASSENGERS

Improving the passenger experience through digital

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Mar 08, 2019
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Although the UK rail network may be behind many other countries, all is far from lost. Passenger experience can still align to passenger expectations if digital is utilised correctly by the industry.

By tackling some of the more basic problems facing rail such as pricing, complexity, seating and communication, many of the barriers to a positive customer experience can be removed.

Read the full article on BIO's News and Views.


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The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.

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