The Future of Auto (booklet)
Engaging Tomorrow's Car Buyer in the Experience-led Economy
The experience economy has changed how and when people spend their money. With outright ownership of physical products declining, and consumer appetite for services and experiences growing, how do auto brands fit in?
We recently surveyed over 1000 people in the UK to find out what customers think about the car buying experience. The results highlighted shifting behaviour and some rather contrasting results...