CMC Markets

A pioneering digital future for a leading financial derivatives dealer

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Sep 10, 2018
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THE BRIEF

Founded in 1989, CMC Markets is a leading provider of spread betting, contracts for difference (CFDs) and foreign exchange (forex) across world markets. The company has hubs in London, Sydney and Singapore and a further 11 offices internationally, with revenues of £186 million. We created a digital vision for the brand and re-developed their retail website, to deliver a leap forward for CMC and the industry.

THE APPROACH

CMC needed a site that met the needs of their diverse customer base, giving them instant access to the information that matters to them in a format that was easily digestible. They needed a site to match their industry-leading Next Gen Trading Platform which showcased the brand as leaders in the market.

This insight informed the vision for the site; we began with our Hive™ workshop to work collaboratively with CMC’s internal stakeholders, creating a new site that would not only align with their status and heritage within the marketplace but would also offer their clients and prospects an unrivaled experience.

THE WORK

Using BIO’s proprietary Hive™ workshop process, we were able to workshop ideas and inspiration to really get under the skin of what makes CMC and their clients tick.  We co-created personas and user stories, ranked epics and mapped them to user journeys, devised functionality and content ideas and developed a design direction and digital vision for the site incredibly quickly.

This enabled us to move forward with rapid prototyping of UX and designs to ultimately deliver the whole project including front-end build in just three months.


Go to the profile of The BIO Agency

The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.

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