Nick Constantinou/The Drum
GDPR. Ad-Blockers. Fake News. It's been a difficult year so far for advertisers, with targeting methods and measurement coming under scrutiny like never before. The response to GDPR was one of panic across the board, with mixed messages from brands showing very few understood what it meant, let alone how to respond. Has the digital marketing industry's obsession with audience resulted in a corresponding diminution of the importance of context? Does adland have a blinkered approach to understanding 'who' over understanding 'why'?