SUPER

What is super?

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Nov 30, 2018
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THE CHALLENGE

Baxters are a step up from your typical tinned soups. But not everyone realises this.


THE BOLD IDEA

The word soup doesn’t do justice to what Baxters make. Let’s rename it Super.



Go to the profile of Leith

Leith

Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.

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