Organ donation. We need everybody.

Registering record numbers while promoting a positive body image. Win win.

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Sep 11, 2018
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THE CHALLENGE

People think you have to be young and super-fit to be an organ donor. But that’s not true.

THE BOLD IDEA

Everybody can save a life. Thin ones, not-so-thin ones, wrinkly ones…

THE RESULTS

10,000 new names on the Organ Donation Register. The number of registered donors in Scotland is now 50%. 

Go to the profile of Leith

Leith

Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.

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