Case Studies

IRN-BRU. Be a can.

Putting a brand on the front page and on everyone’s lips again.

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Leith
Sep 11, 2018
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THE CHALLENGE

Get Scotland’s national drink back on the front foot after a high-profile recipe change.

THE BOLD IDEA

Positivity and empowerment, together with a cheeky splash of ‘only IRN-BRU would do that’ edge.

THE RESULTS

Loads of chat on social, the front page of the Scottish Sun (resulting in more column inches for BRU of course). Job done.

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Leith

Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.

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