Network Rail and Barnardo’s. Turning around lives.

Turning the corporate into the caring, via imagery that stops you in your tracks.

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Sep 11, 2018
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THE CHALLENGE

Network Rail staff would love to do something to help children. But how do they do that when they work full-time for Network Rail?

THE BOLD IDEA

Get people to see their role differently.

THE RESULTS

The campaign saw a 15% increase in volunteers supporting Barnardo's.

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Leith

Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.

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