A lot of agencies talk about storytelling. And, at face value, it’s what all advertising agencies are doing. But for us storytelling isn’t an outcome, it’s a process.
Stories are the most powerful form of communication. They shape people; they shape culture. The most powerful stories have a clear underlying narrative structure, with a conflict at their very heart.
We use narrative thinking to unlock powerful creative strategies that create impact for brands in culture. Impact that turns your brand into a commercial success story.
At a time when the industry is going through significant change, the Oystercatchers Club is the leading senior client and agency community to challenge industry norms, discuss best practice and inspire curious minds.