Going Going Gone
The shocking campaign for conservation charity Stop Ivory seeks to maintain pressure on a proposed ivory ban being written into UK law. A film by JWT London takes place in an auction house with a frantic bid on a large, carved ivory tusk. As the gavel falls, a gunshot is heard, blood spatters and the buyer is confronted with an elephant dying for her prize. The campaign also includes digital billboards. It was created by Will Wright and James Lucking and directed by James Lawes through Snapper Films.