Going Going Gone

The shocking campaign for conservation charity Stop Ivory seeks to maintain pressure on a proposed ivory ban being written into UK law. A film by JWT London takes place in an auction house with a frantic bid on a large, carved ivory tusk. As the gavel falls, a gunshot is heard, blood spatters and the buyer is confronted with an elephant dying for her prize. The campaign also includes digital billboards. It was created by Will Wright and James Lucking and directed by James Lawes through Snapper Films.

Go to the profile of J. Walter Thompson
May 01, 2018
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Go to the profile of J. Walter Thompson

J. Walter Thompson

J. Walter Thompson London create pioneering solutions that transform brands and businesses. We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.

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