Gumtree - The Neighbourhood's Good

Latest campaign encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like ot sell in their very own community. The fully integrated campaign plays up Gumtree’s greatest strength: that it is local, and that you have more in common with your neighbours than you think – so you are more likely to find things that you want from people near you. DOOH, Radio, Digital and Social will follow the launch of the TV.

Go to the profile of Fold7 - Advertising Agency London

Fold7 - Advertising Agency London

Making brands relentlessly relevant is all we have ever cared about. Our two guiding principles are: Magic & Momentum. Together they are a powerful force that inspire people to feel something and do something. Magic breathes life into brands. So even if it’s just for a moment, we quiet people’s rational side, suspend their disbelief and get them to feel. Momentum ensures they have a life beyond initial impact. People want to pick them up and play with them. They inspire people to act.

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