Morrisons Makes It

Giving the brand new meaning and relevance to a core audience that had become more promiscuous in its grocery shopping choices.

Go to the profile of Publicis UK
Jul 20, 2018
0
0

The Challenge

Support Morrisons’ transformation strategy by giving the brand new meaning and relevance to a core audience that had become more promiscuous in its grocery shopping choices.

What We Did

Running across every channel, from TV to on-site to store, our campaign, Morrisons Makes It, dramatises the two things at the heart of Morrisons. That the supermarket makes more food in-store than any other, while focusing on the idea that food means more than just what’s on the plate. Each of the original spots bring out the emotion of food and the role it often plays in our lives; such as bringing family together, happiness and tradition. Morrisons is the provider of food, and that food makes the moment.  In addition to the brand relaunch, we also work cross all other communications for the retailer, including Christmas campaigns and new product range launches.

In our latest work – What We Make, Makes Us Who We Are – we takes a stroll along Morrisons Market Street to explore Morrisons close relationships with its farmers and growers, demonstrating that the brand knows exactly where its food comes from, so it is able to deliver good quality and great value on Market Street, every day.

Results

  • Morrisons’ share price has seen a 55% rise in the past year
  • Morrisons is now the fastest growing “big 4” supermarket
  • Profits jumped 11.6% year-to-date March 2017 – the first increase in five years
  • Like-for-like Christmas sales were the best the retailer has seen for seven years.
Go to the profile of Publicis UK

Publicis UK

Publicis UK is an award-winning creative hub with a long history of helping clients achieve powerful brand and business transformation. Our purpose is to create powerful, culturally-relevant ideas that help the brands we work with get ahead. To harness both our global scale and local sensitivity to lead change for the benefit of our clients. Our expertise and capabilities are organised around the customer journey; from brand strategy and multi-channel ideas, to digital products and experiences, content journalism, influencer marketing, shopper engagement and experiential. All underpinned by data, technology and innovation.

No comments yet.