Oystercatchers Club - Profitable creativity: the secret fuel of successful brands
Highlights from the January Oystercatchers Club on the power of creativity for business growth
At our January 2019 Club event we discussed creativity and it's power to drive growth within a business.
Our brilliant panel – Kerris Bright, Chief Customer Officer, BBC; Chaka Sobhank, Chief Creative Officer, Leo Burnett; Benny Higgins, Investment Banker, CEO, NED, Strategic Advisor – shared their experiences and insight on fostering a creative culture within a business, and the value that it delivers.
Expertly chaired by Oystercatchers Chair, Suki Thompson, the panel discussed how creativity is a motivator both internally and externally and how trust between client and agency is vital in the process.