Kerris Bright on the importance of a creative culture within an organisation
The BBC's Chief Customer Officer on creativity at the Oystercatchers Club, January 2019
Kerris Bright, Chief Customer Office and the most senior marketer at the BBC joined us on our January Oystercatchers Club panel. She spoke to Oystercatchers Chair Suki Thompson on why creativity is so vital for a strong, sustainable business, and how it drives the whole business to raise the bar, contributing to a virtuous circle of productivity.
You can also read more about the views that Kerris shared on the panel on Marketing Week