FROM PERSONAS TO NUDGES: WHY SUCCESSFUL TRANSFORMATION PROJECTS NEED BEHAVIOURAL SCIENCE
Personas are still important, but behavioural science enables a true best-in-class customer experience to be created.
Although personas are still crucial as a guide, for transformation programmes, it's imperative that we dive a bit deeper into who consumers are. Utilising behavioural science allows us to uncover more fundamental human impulses enabling us to create experiences for personalities rather than demographics.
Read the full story here from BIO's News and Views.