Nick Constantinou/The Drum

GDPR. Ad-Blockers. Fake News. It's been a difficult year so far for advertisers, with targeting methods and measurement coming under scrutiny like never before. The response to GDPR was one of panic across the board, with mixed messages from brands showing very few understood what it meant, let alone how to respond. Has the digital marketing industry's obsession with audience resulted in a corresponding diminution of the importance of context? Does adland have a blinkered approach to understanding 'who' over understanding 'why'?

Go to the profile of Doner London
Aug 14, 2018
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Go to the profile of Doner London

Doner London

At Doner our mission is simple, to create the momentum that drives business forward and delivers growth. We believe in delivering ideas that move between a brand’s short-term needs and long-term ambitions. These ideas move freely between technologies and channels (as consumers do) to create strong emotional connections between individuals and brands. Doner’s clients include Huawei, Red Bull, Accor Hotels and Fiat Chrysler Automobiles.

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