Revenge porn. Not yours to share.

Using intrigue to lay down the law on what’s not acceptable in the bedroom.

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Sep 11, 2018
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THE CHALLENGE

The non-consensual sharing of intimate images (commonly known as ‘revenge porn’) is a criminal offence in Scotland. But people don’t realise that. 

THE BOLD IDEA

Make it clear that intimate images are #NotYoursToShare.

THE RESULTS

These are some of the most impressive results we’ve seen. Snapchat said that, not us. 250% more click throughs than our target, engagement rates 228% above target and 188,000 completed views on Instagram Stories.

Go to the profile of Leith

Leith

Slap-bang in the middle of our name is the letter ‘i’. It stands for ideas: big, bold, beautiful ideas that grow arms and legs and want to take over the world. Bold ideas are at the centre of everything we do. They capture hearts, save lives and build brands. Most important of all, they work. And we can prove it.

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